The Asheville Convention and Visitor's Bureau has hired PGAV to research and develop a list of priorities to better manage tourism and plan investments for the next decade, balancing the city’s tourism growth with the needs of local residents. PGAV is honored and excited to assist Asheville and the Buncombe County Tourism Development Authority with this important step in the evolution of their vibrant tourism economy.

The project represents a unique partnership between PGAV’s Planners and Destinations groups, drawing on the tourism design experience of the Destinations group and the financial expertise and community engagement experience of the Planners team.